Tuesday, November 3, 2009

The Letter Bag is new again!

I have been so anxious to get this into the shop. We have been working on this evolution of The Letter Bag for quite.some.time (almost since the first Letter Bag was released back in May!). We knew this bag was great, but we knew it could be even better with the addition of an adjustable strap. This is no simple thing to add, though. With a bag this size, we knew we needed to have a very specific piece of hardware to withstand the weight of everything you might put inside (like computers). So we custom ordered a set of d-rings that are welded and finished exactly how we want them.

This was a new process for us. We learned that it takes a loooong time to custom order hardware and you have to order it in very large quantities. But it was a great experience, our hardware suppliers are fantastic and helped us every step of the way (even though we are likely one of their tiniest companies to work with). An added bonus is this hardware will now be used on all of our bags with removable straps...so, all of our bags just got a bit better - yay!

Now, how to order...We have the gunmetal and the black in the shop and will be adding the option to the rosewood quite soon. You will be given the option of ordering with the strap or without the strap..but all of the new Letter Bags will be made with the d-rings so you can add a strap later if you don't want to order it right away. You can find the gunmetal here and the black here. I hope you love it as much as I do!

p.s. you can also find them in our Supermarket shop, here and here.
and our Etsy shop, here and here.



  1. so smart - you guys think of everything and go the extra mile to make it happen. (i'm loving this one in black!)

  2. Yayyyy i have been waiting for this one. Will place an order soon!

  3. very nice design. another must-have to add to the good old wish list....:)

  4. Yeahp! The design process takes longer than people think, but you did a great job. Love the bag!!

  5. love it, love it, love it----not that I need another Letter Bag, but.....

  6. I simply love that you have updated the look of this bag! Now, I must have one!

  7. I've been obsessing over your bags wondering which to order. The addition of the adjustable strap puts this at the top of my list!


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