Tuesday, October 12, 2010

a new fall

 It has been a busy week around here.  We put two new bags into production.  Going into production with new designs is always slower with the first two runs or so.  We have our studio production techniques down to a pretty good system, but anything new always takes an extra amount of attention as we work out the best and most efficient way to make something.  The way in which we operate is advantageous because we have the ability to immediately respond to problems as they arise (and they always do), this minimizes waste and allows us to produce better bags.  As most of you know, durability and functionality are the two most important characteristics of Moop bags.  We begin with what we want the bag to do, who we want it to serve and how we need to make it.  From there, our aesthetics have formed making our bags instantly recognizable.  I always feel a sense of accomplishment when a new design evolves and fits with the rest of our line.  Both The Backpack and The Little Letter Bag are great examples of this and have come from all of your suggestions. 

Your feedback is so important to me as I have worked to build this business…this business that has been not only an extension of my personal practice as an artist but has become my practice as I have learned how to be a small manufacturing entrepreneur.  I firmly believe small, artisan manufacturing can take place in a productive profitable manner in our current society of cheap mass manufactured goods.  It means we have to be firm about where we stand on many things and stay very focused.  I don't see this as a drawback to what we do, though.  In fact I believe it is one of the things that bolsters who we are.  You can only get Moop bags directly from us.  We have come a long way in the last 3 1/2 years and we plan to go much further in the next three.  We're super grateful to all of the people who have helped us get where we are and hope to have their support as we continue this excursion of building the best canvas bag business we can.  Daily Candy wrote about us on Sunday and People Magazine wrote about us just a month or so ago and everyone we met at the Maker Faire/Bust event was truly wonderful. We hope to meet and work with more of you! 

Sorry for gushing all over you…it's just one of those mornings where I'm reminded of how lucky I am to have worked with and interacted with so many great people all because of a shared appreciation for a well made bag.  Thanks for being awesome.


  1. those of us who have your bags love you back!

  2. I appreciate your values and some day will own one of your bags. In the meantime I'll keeping visiting to follow the journey.

  3. Dear moop crew, I think you are GREAT!!! I have been enjoying in your blog since your early beginnings and you have been such incredible inspiration. This post is great! Just wanted to say hi and give you my compliments.. I am designer and owner of shop in Zagreb,Croatia. It is country where people should learn more about successful businesses like yours. Wish you all the best!

  4. Wendy,

    Thank you for sharing your journey. I love my Tote and Letter Bag and am so excited about the Backpack. Would love to see more photos of the filled interior of the bag and a couple more shots of the bag being worn.

    Keep making great bags!


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