I just broke up with Adwords.
And all of the other online advertising we have tried and paid for over the last few years. Here's the bottom line. I hated spending my time researching keywords and designing tiny little ¼ inch web buttons for someone to display on the very skinny side bar of their blog along with 400 other ¼ inch buttons. I hated loosing days on end…entire weekends!…trying to understand Adwords campaigns, SEO, retargeting and all that they encompass. It really blows. It's not why I started Moop. Oh, I know what I'll do - I'll start this incredibly dynamic canvas bag company, laboriously make everything by hand, grow that business one sale at a time into my favorite thing in the world, working with people I love and admire so I can spend hours determining if I should go with "handmade bag" "Hand Made Bag" "Bags made by hand" "Made Hand Job" or all of them…yes. That's exactly what I want to do.
No. It's not. I know it can be difficult to convey sarcasm via the internets, but that was it, folks. I did not start Moop to master the art of SEO. Someone else can take that on as their life's passion. For me, I'll take everything listed prior to that. The truth is, somewhere along the line, I lost sight of the most important things that make me love the business I have built. At the very core, I am interested in relationships. I value more than anything the relationships I have with everyone around me. I love so much that through Moop, I have been able to establish relationships with people I don't know how I would have met otherwise. There is a woman in Malaysia who carries Moop bags and she sends me the most awesome emails. She is a single parent, raising her son in a beautiful place. Will I find myself in Malaysia? Probably not. Reality says, I'll never have enough expendable income for such a trip. But, I can completely relate to raising a child on my own (I did it for 7 years). I relate entirely to those moments when you have to do something for yourself because it can be incredibly lonesome with a toddler who you love and you know loves you, relies on you, in fact needs you to survive. But, sometimes you need something just for you.. that helps you through each day…that makes things slightly easier because there is a pocket in the right spot that minimizes the amount of time you spend searching for your phone when you're in the middle of a busy store, with a crying child, broccoli in one hand and a cantaloupe in the other, trying to answer a ringing phone from that very person you've been expecting to call, who of course because this is how life works, would call when you were in the most inopportune place to take that call. But, you do it anyway because your phone was easy to find. That relationship is something I did not realize would develop when I started Moop. I interact with each and every person who emails us. That's me behind the email@example.com address. It's not an answering service or customer service agency. It's me. And, I love it. I love to hear about who is interested in Moop and why and what you would like to see in your next Moop bag. It pretty much always makes my day. Removing the things I do not enjoy from Moop means I have more time to focus on things that matter. And, I don't think Adwords is what drives our business. It's each of you. You have supported us so much over the years and I am forever grateful for all of the friends and family you have sent our way. It means the world to me.